We build brand worlds that grow communities and shift culture.
Fuel the FIRE ❤️🔥
We build brand worlds to grow communities and shift culture.
Working with PUTU is a real pleasure! Exceptional creativity with a strong sense of purpose and a great deal of humanity.
Nasanin Montazeri, YOUNA
PUTU truly understood what we stand for. The result captures the essence of our work in a way we couldn't have articulated ourselves. What I especially appreciate: PUTU works from a power-critical perspective and at eye level and made a fair offer for a non-profit BI_PoC project. Highly recommend.
Janet Owusu, Dyasponamics & empower.connect.act.
Working with PUTU is a wonderfully creative and highly professional process. I particularly appreciate their proactivity and attitude.
Eva Jucikas, Creative Strategist for HateAid
YOUR ERA
IS NOW
A strategic branding studio for the culture shifters.
We build unique brand worlds from real insights — your cultural context, your neurotype, your queerness, your edge. Any of it. All of it.
Because when you build from who you are, you don't just build a stronger brand. You build a world people want to belong to.
We believe that the next era of brands won’t look, sound or feel the same
And that the most innovative brands of this decade won’t come from the people who built the last one. They'll come from the founders the last era overlooked. That's why our vision is to amplify the voices of those who refuse the “what is” and dare to ask “what if?”
If you're looking for a creative partner who believes real inclusion starts with specificity — you're in the right place. We get it, because we've been there.
We build strong brands through building strong founders.
You are your brand's sharpest asset. We build from how you think, move, and see the world — through direction, design, and mentoring that makes your brand work
long-term.
Direction
We fix the gap between who you are and how the world sees you by finding your brand core and translating the essence of your brand into a strategy and concept.
Design
F*ck templates. We craft iconic identities that reflect the essence of your brand and attract the people who've been looking for you. Standing out has become more important than ever.
Mentoring
We believe founders thrive in community and connection. That's why we offer mentoring as an add-on to guide you through the process — because building a brand shouldn't feel like doing it alone.
+ more
We think beyond branding and across all channels. You'll work with a curated team of strategists and creatives who get it — and get you.
Pick your brand booster
Pick your heat
Brand Strategy
Direction
The ultimate clarity boost to evoke the soul of your brand. In three deep dive sessions, we focus on the essentials so you’re able to kickstart your business fast, knowing where to go. We focus on the variables, that make the biggest impact – your positioning, personas, brand idea, and a voice that sounds like you on your boldest day.
3 Deep dive sessions:
+ mini market research
+ 3 deep dive sessions
+ 3 strategy sheets
+ ai prompts for content creation
Erupt
Brand Identity
Direction + Design
We find your unique flavor to make you stand out from the crowd. From a strategic brand foundation to the concept, plus the full visual world: logo system, typography, colors, design principles — always with an intersectional approach and a sprinkle of sambal.
1-3 months:
+ brand essence workshop
+ mini market research
+ brand concept
+ corporate design including logo, colors, key visual, typography
+ styleguide
Spice
Creative Partnership
Direction + Design + Mentoring
Overwhelmed by way too many ideas and projects? We got you! We offer you ongoing creative support plus some bravery booster. Art direction, campaigns, social media, strategy on tap — we plan your hero projects together and build the intersectional team of experts around them. And if you want, with your own mentor to guide you in the process.
3-month minimum:
+ quarterly planning + weekly calls
+ account management
+ mentoring
+ creative services and team support based on your needs
Fuel
Pick your
brand booster
Pick your heat
Our selected team of strategists, creatives and mentors. Our aim is to provide you a safe(r) space while bringing your vision to life.
Our selected team of strategists, creatives and mentors bring not only skills, but also strategy and an intersectional perspective.
Our team
Friederike von Essen (she/her)
Account Manager
With her additional design background, Rike probably creates the most beautiful Excel spreadsheets you’ve ever seen. She's a mom of three (including her dog) and pours her whole heart and mind into planning your projects – so you can lean back, relax, and let your creativity flow.
Chris Hassler (he/him)
Product Strategist | Diversity Trainer
Chris is a professor and trainer for diversity & inclusion, and is revolutionizing the tech sector with a decolonial approach. With his many years of experience in UX and product management, he helps you develop a product and strategy that really works.
Ali (he/him)
Motion/Graphic Designer
Ali is an indonesian Visual Translater and Idea Explorer, helping you translate your vision and stories into beautiful static and moving images.
Tommi (they/them)
Cert. Mindful Life & Business Coach
Tommi is a certified coach who guides you on your path to visibility – always in a discrimination-sensitive way and your unique challenges in mind focusing on authenticity and finding your way in these systems.
Sebastian Partogi (he/him)
Journalist | Copywriter
Apart from being an amazing Copywriter (known as a writer for Jakarta Post), Communications/Public Relations Consultant and Indonesian-English Translator Sebastian is an accomplished moderator with over 11 years of experience and turns every concept into beautiful writing.
Faye (she/her)
UI/UX Designer
Faye is a freelance UI/UX designer and low-code developer. From concept to launch, she creates websites that not only look good but feel right – tailored to each client’s goals and audience.
Eva (she/her)
Social Media/Content Strategist
It’s no coincidence Eva was named a Top U33 by W&V – she’s an absolute mastermind when it comes to developing strategies and concepts that get as many people as possible excited about you on social media and keep you on their minds for the long run.
Ale (he/him)
AI Strategist | Engineer
Ale is not only a professor and research-engineer in the field of AI and robotics, but also highly enthusiastic about open source stuff and ethical ai. No matter if chatbots, event robots, or interactive avatars – he creates amazing out-of-the-box brand experiences that make you ready for the future.
ABOUT
PUTU
Hey, I’m Putu
I’m a Balinese-German Creative Director who grew up living between Germany and Bali. I know what it’s like not to fit in. And i believe that’s exactly where the magic lives!
I started this studio with the question of how to create more visibility for brands that dare to challenge the status quo and are deeply rooted in their values.
I’m driven by a profound curiosity for people, culture and society and i believe that intersectional thinking is what it takes to build strong brands that shift culture.
Our latest
eye candies
We love to think big and give brands a face that is sharp, unique and recognizable (and beyond ai-genericness). Check out some of our last collabs.
Your weekly
eye-detox
Your eyes are tired of the world? Putu ungazes branding and everyday visuals for you – through an intersectional feminist lens. For founders and anyone ready to ungaze.
You bring the fire.
We bring the fuel.
Let’s Talk
Impressum
Strategic branding studio between Hamburg and Bali. Building brand worlds for the culture shifters. Driven by curiosity, coffee and social change.
© 2026 by PUTU STUDIO | FUEL THE NEW NORM ❤️🔥